
Sara Murray, 38, an Oxford-educated businesswoman from London, created the device after losing her young daughter in a supermarket and on a skiing holiday."I was in a total panic when I lost my daughter and never wanted"I couldn't believe there was nothing on the market which allowed parents to trace their children so I decided to look into it and the technology and I came up with the Buddi."We live in difficult times and any service that can provide people with the confidence that they can be traced within seconds, or alert people in the case of emergencies, is something that I am sure will be seen as a benefit."The person given the device-a child or an elderly relative-can also use the gadget to alert friends or relatives in an emergency by pressing the panic button.This sends an alert to the emergency call centre, which informs parents, carers or friends, as well as local authorities and the police if necessary.Since it was launched a month ago-at a cost of £299 plus a £20 monthly subscription fee-more than 2,000 have been sold.But technology experts have given the device a cautious welcome.Anna Lagerkvist, who writes for the gadget website Tech.co.uk, said: "The UK's more feral child population are more likely to lose or deliberately remove the device. They may even attach it to someone else."to go through that again,"she said.
As in the days of Noah...