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European officials have backed a single standard for the rollout of mobile TV services across Europe.Telecoms commissioner Viviane Reding has called on member states to roll out services using the DVB-H standard "as quickly as possible".Some key players have questioned why Brussels rather than the market is deciding what the standard should be.And analysts warn it could see the UK fall behind unless regulatory issues are ironed out.Mobile TV services,which allow news,sports and other programmes to be broadcast directly to handsets,have begun rolling out around the world.The European Union is keen to make sure the region remains competitive in a market it believes could be worth 20bn euros (£13.5bn) by 2011.Ms Reding has decided to come down in favour of a single standard despite hoping the decision would be made by industry."We can either take the lead globally,as we did for mobile telephony based on the GSM standard developed by the European industry,or allow other regions to take the lion's share of the promised mobile TV market," she said."Wait-and-see is not an option.The time has come for Europe's industry and governments to switch on to mobile TV."
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