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A University of Florida researcher says children are getting the message when it comes to outdoor advertising of alcohol.A study conducted by the University of Florida and the University of Minnesota sought to find what effect alcohol advertising on billboards and window displays had on pre-teens and early teens. Dr. Kelli Komro, a UF epidemiologist who specializes in the social determinants of health among children and adolescents, was an investigator in the study.Komro says researchers studied students in Chicago and counted the number of ads within a two-block radius of their schools, then used that data to determine the effect of those ads on students' attitudes toward alcohol use."[O]ur overall finding was that the more ads, the higher the intentions for the young people to drink alcohol-and this is young people," the researcher explains."We assessed the young people when they were 12 years old in sixth-grade, and we followed them for two years," she continues."We were looking at how many ads they were exposed to when they were 12, and if that had an influence on their intentions to drink and attitudes about alcohol when they were in eighth-grade-and we found that association."Komro says they were surprised to find that it did not matter whether the ads displayed alcohol-brand logos only or had people in them, they still had the same effect on the children. The researcher, who was involved in a successful school drug and violence prevention program conducted in Minnesota before moving to the University of Florida, says the findings prove the need to ban all alcohol advertising within the vicinity of schools.http://www.onenewsnow.com/2007/07/study_shows_alcohol_billboards.php
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